We've created a complete set of design guidelines to ensure consistency over just about every instance of customer contact. The core identity is the essential visual elements of our brand - logo, typefaces, color palettes and lifestyle imagery
The Boost Mobile® logo design denotes momentum. The symbol icon and logotype create the Boost marque. Together these form the most significant feature of the Boost product and corporate identity and should be used on all aspects of marque communication. The Boost logo should never be altered, tilted, distorted, or manipulated on any application.
In order to gain maximum visibility, the Boost logo should always appear with a minimum area of clear space around the logo. This area should be free of any type or graphic element. Using mean-line height of the letter “b”’ of the logotype as “x”, the clear space is a 1x area around the logo, which should be clear of any type or graphic element. These rules apply to all versions of Boost lock-up on all mediums.
The Boost logo should never appear smaller than the minimum sizes shown here or print or digital applications in order to ensure legibility and visual presence.
Give the marque space and keep it simple. Don’t cover it with anything or distract it with busy backgrounds. Don’t add any words to the logo. Keep the symbol marque and logotype proportionate to each other in size and positioning. Don’t tilt, shift, or switch. Don’t crop, clip, or squish.
Clean, Bold and Gritty. It’s how we elevate our messaging and distinctly differentiate across all touch points. Utilizing our custom typeface Boost Neo, complimented with our exclusive handwritten script, the combo visually maximizes the readability as well as differentiating the messaging hierarchy.
Boost Next is a custom typeface developed exclusively for the Boost Mobile® brand. It was created to give a distinct look that is both clean and bold. Using only Boost Next as a primary typeface helps to develop a sense of consistency between all Boost communications. Because of its clear legibility and bold letter forms, it should be used for titles, headlines and sub-heads on all communications. There are six weights to choose from: Heavy, Black, Bold, Regular, Light and Thin.
Chalet Book is the chosen print secondary typeface for the Boost Mobile® brand.
Open Sans is the chosen secondary web typeface for the Boost Mobile® brand. It has a clean and simple aesthetic and does not compete with the primary "Boost Next." It is and ideal font for body copy and small copy.
Our colors play an instrumental role to the Boost Mobile® brand. It helps to establish consistency in our marketing efforts and sets us apart from our field of competitors.
For all of the visual communications that relate to Boost Mobile®, orange is the required color for usage. It has been chosen for its electric, fresh and approachable nature.
Secondary colors should be used to accent the primary design layouts and provide punctuation to the wider system.
When developing multiple communications that live within the same environment please take into consideration the color distribution ratio.
Boost lifestyle photography reflects a maturity and self-assurance that is embodied by an approachable style. The Boost brand palette influences the general hues of our photography, and our friendly subjects convey an inner-directed confidence. Heroes are welcoming, sharply in focus and directly engaging with their audience. Backgrounds are kept soft to provide lifestyle context and texture.