Core Identity

We've created a complete set of design guidelines to ensure consistency over just about every instance of customer contact. The core identity is the essential visual elements of our brand - logo, typefaces, color palettes and lifestyle imagery

Typography

Clean, Bold and Gritty. It’s how we elevate our messaging and distinctly differentiate across all touch points. Utilizing our custom typeface Boost Neo, complimented with our exclusive handwritten script, the combo visually maximizes the readability as well as differentiating the messaging hierarchy.

Primary Typeface

Boost Next is a custom typeface developed exclusively for the Boost Mobile® brand. It was created to give a distinct look that is both clean and bold. Using only Boost Next as a primary typeface helps to develop a sense of consistency between all Boost communications. Because of its clear legibility and bold letter forms, it should be used for titles, headlines and sub-heads on all communications. There are six weights to choose from: Heavy, Black, Bold, Regular, Light and Thin.

HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789
BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789
THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789

Print Secondary Typeface

Chalet Book is the chosen print secondary typeface for the Boost Mobile® brand.

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789

REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789

Web Secondary Typeface

Open Sans is the chosen secondary web typeface for the Boost Mobile® brand. It has a clean and simple aesthetic and does not compete with the primary "Boost Next." It is and ideal font for body copy and small copy.

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYS 0123456789

Color Palette

Our colors play an instrumental role to the Boost Mobile® brand. It helps to establish consistency in our marketing efforts and sets us apart from our field of competitors.

Brand Colors

For all of the visual communications that relate to Boost Mobile®, orange is the required color for usage. It has been chosen for its electric, fresh and approachable nature.

Secondary colors should be used to accent the primary design layouts and provide punctuation to the wider system.

Primary Colors
PMS P 20-7 C / C0 M44 Y88 K0 / R249 G159 B6
PMS P 179-14 C / C0 M0 Y0 K89 / R67 G67 B67
C37 M0 Y18 K0 / R158 G216 B213
PMS P 20-7 C / C0 M7 Y24 K12 / R227 G216 B178>
C0 M0 Y0 K0 / R225 G225 B225
Secondary Colors
C26 M62 Y100 K8 / R179 G109 B43
C60 M40 Y40 K100 / R0 G0 B0
C37 M0 Y18 K30 / R118 G163 B162
C0 M7 Y24 K32 / R185 G172 B147
C0 M0 Y0 K40 / R167 G169 B172
Tertiary Color
PMS P 163-7 CC / C18 M0 Y80 K0 / R217 G226 B90
Logo Icon Color
PMS Hexachrome Orange C / C0 M52 Y100 K0 / R247 G144 B30

Distribution Ratio

When developing multiple communications that live within the same environment please take into consideration the color distribution ratio.

Photography

Boost lifestyle photography reflects a maturity and self-assurance that is embodied by an approachable style. The Boost brand palette influences the general hues of our photography, and our friendly subjects convey an inner-directed confidence. Heroes are welcoming, sharply in focus and directly engaging with their audience. Backgrounds are kept soft to provide lifestyle context and texture.